Press Archive

• 15.07.2010Social Media should be used for the right reasons

  Everyone agrees that social media is exciting and offers businesses lots of scope to innovate and engage with their consumers. Here at Trinity, however, we insist on not being blinded by the lights. There is no point doing social media for the sake of it. It has to be right for a brand's consumers and the business's aims and that isn't always the case. Read more about our approach at NMA

• 20.05.2010Trinity Bolster Planning Team

  Trinity have bolstered their planning offering by hiring Kate Oates from Mediacom as a Planning Manager. Kate will work with New Look to continue the great work that we've been doing with them over the last three years. Kate is joined by Hannah who joins us as a Planner and Catherine Part, a digital and direct expert, who joins us from Spreadex, also as a Planning Manager. Follow the coverage in NMA

• 19.04.2010New Look launches first integrated international campaign

  New Look has launched its summer range in an integrated press and outdoor campaign that aims to reach fashion conscious young women across France, Ireland and the UK. Trinity has developed a strategy that integrates activity across the three territories for the first time. Follow the coverage at Utalkmarketing.com

• 08.04.2010Trinity appoints business development director

  Trinity Communications continued the pace of their development this week by promoting James Boardman to Business Development Director. James has been part of the Trinity team since March 2008 helping to grow the business in a client service role. In his new position James will both work with current clients to grow their businesses and seek to promote Trinity’s offering to the wider market.  

• 05.03.2010Amy Lennox wins British Council Award

  Amy Lennox, one of the founders of Trinity Communications, has been recognised with the first British Council Young Entrepreneur Award. Click here to follow coverage in Campaign magazine

• 18.01.2010LA Fitness launch New Year Campaign with Alesha Dixon

  Trinity are proud to announce the launch of their new year campaign for LA Fitness in partnership with Strictly Come Dancing judge and winner Alesha Dixon. Click here to follow coverage in Marketing Magazine.

• 14.01.2010Social Media in India

  During a fascinating tour of India in November with the British Council, Amy met some interesting figures in the Indian social media industry.  See her article in New Media Age on the rise of social networking over there.

• 07.12.2009Trinity win nuyuu

  Trinity win new gym start-up nuyuu funded by Dragon's Den entrepreneur James Caan. Click here for coverage in Campaign and Marketing Week.

• 02.11.2009British Council Award

  Amy has been chosen as a finalist for the British Council’s first ever Young Communications Entrepreneur Award. She's off on a tour in India to meet Indian counterparts.  To follow her progress see trinityinindia.blogspot.com

• 13.07.2009Charles Tyrwhitt Case Study Featured on Google Adwords

  Google AdWords, the world’s largest search advertising programme, currently used by thousands of businesses to gain new customers cost-effectively, is using Charles Tyrwhitt as a case study to demonstrate how effective online retailing can increase brand recognition and ROI. Have a read of this successful PPC case study here.

• 30.04.2009NMA interview Amy

  Each week New Media Age interview a media guru to find out what sites are hot. Find out what top five sites our very own media guru, Amy Lennox, can't live without. Read the NMA article here.

• 07.04.2009Bookstart on Thinkbox website

  Thinkbox TV are so impressed with the work we carried out for Bookstart they are showcasing it on their homepage. To find out more about Bookstart click through to the Thinkbox website or read our case study.

• 03.12.2008Trinity win LA Fitness

  We've been very pleased to announce that we have won the planning for LA Fitness healthclub chain, just in time for those new year diets!  Click here to see how Marketing Week have commented...

• 21.11.2008Bookstart launches radio push

  Bookstart has launched a radio campaign, created by Kitcatt Nohr and media planned by Trinity Communications to encourage "hard to reach" parents to discover the enjoyment of sharing books with their children. Click what Brand Republic have to say about it.  

• 20.11.2008Trinity wins WhataFind.com

  Designer furniture website WhataFind.com has appointed Trinity Communications to manage its media planning account. Click here to see what Marketing Week have to say.

• 10.10.2008Bookstart award nomination

  Bookstart has been shortlisted yet again for the Campaign Media Awards in November.  Our work has been selected in the charties category, so fingers crossed again.

• 25.09.2008Trinity win Figleaves

  We are now very pleased to be working with Figleaves.com on the launch of their new brand identity.  Read what Marketing Week have to say about it...

• 24.09.2008New Look A/W launch

  Marketing comments on the fabulous unified approach we have developed to launch New Look's autumn / winter range. See what they have to say here

• 28.08.2008Marketing week’s feature on the importance of digital tracking

  Read what Amy has to say on the importance of understanding the customer journey when optimising digital marketing activity.  Martin Croft’s feature addresses the way digital tracking capability has revolutionised marketing.

• 18.08.2008Bookstart planning casebook

  Hayley Pinkerfield at Mediaweek interviews Simon on our extremely successful campaign for Bookstart, unifying channels to engage socially excluded parents to read with their children. See page 17, Mediaweek 19th August.

• 13.08.2008WWF stand up to Shell

  WWF’s challenge Shell's misleading advertising and the damaged caused by its oil production in the Canadian oil sands.  Click to see what Mark Sweeney at the Guardian has to say about it…

• 01.08.2008Ben has joined us

  Actually Ben joined us back in July, but Mad.co.uk have been interested in our growth, so click here to see what they say.

• 03.07.2008Suzy Bashford asked Amy about being in 30 under 30

  Unfortunately no longer under 30, but Mediaweek’s 30 under 30 gave Amy some good CV fodder and a leg up back in 2006.  Read Suzy’s catch up with Amy and her peers.

• 01.07.2008Direct: WWF aims work at legacy donors

  WWF UK is launching an acquisition campaign to attract more supporters to its legacy fundraising scheme. Find out more here.  

• 02.06.2008What every client needs to know about online media planning

  Top online media planning tips from our very own Amy Lennox. Read more in Marketing Direct.

• 29.05.2008Our work with Bookstart excites the mobile industry

  Our integration of text messaging in response to TV for Bookstart has piqued the interest of the MMA and other mobile marketing specialists. Click here to read what they have to say about the campaign.

• 25.05.2008Media drives New Look success

  Great success sotry as our tactical campaign for New Look, using women's magazines featuring a hreo products - causes the check to sell out.  With integrated on and offline media it was sure to be a winner.

• 13.05.2008Amy gives tips to Maxim in Marketing's brand health check

  Sales of the men's monthly Maxim hit a low in April, see what Amy has to say to remedy the problem in Marketing.

• 01.05.2008The marketing blog likes the look of our Sex and the City Campaign

  For a neat tactical campaign, taking advantage of the non screen media opportunities in cinemas, this blog liked this lateral thinking.

• 29.04.2008Our view on making the most of your field marketing

  When Patrick Dye from Marketing was writing his feature on field marketing, we just had to put in our two pence on how to take a unified approach.

• 29.04.2008Simon gives tips to Morgan in Marketing’s brand health check

  High street retail in the UK is tough right now, but Morgan’s bland euro chic does nothing for British customers. For Simon’s comments click here

• 25.04.2008Power 100: Top 10 Digital Players

  Marketing Direct's survey of the 100 most powerful people in UK direct marketing, and our very own Amy Lennox made it into 6th spot for Digital. Read more here.

• 23.04.2008Carphone Warehouse to hive off TalkTalk division

  Carphone Warehouse is to spin off landline and broadband division TalkTalk from the rest of its retail and distribution business. Read about Trinity's involvement here.  

• 23.04.2008Brand Republic helps us welcome James

  James joined us from Initiative media last in March, much to our fast growing relief! Brand Republic took an interest too.

• 26.03.2008Digital: Slingbox unveils web campaign

  Sling Media is launching an online push to promote its range of Slingbox devices, which transform computers and smartphones into personal portable TVs. Read more in Marketing.

• 18.03.2008Sling Media uses digital to reach sports fans

  Sling Media, the digital lifestyle company, is launching an Easter online marketing campaign for its Slingbox product. Read more in Revolution.

• 14.03.2008Advertising high fat foods to young children

  Advertising high fat, salt and sugar foods to young children is in breach of Ofcom rules, but are food brands cynically dodging the issue by using online? Read what Amy Lennox has to say in Revolution.

• 13.03.2008Gadfly

  Gadders wonders whether chanteuse Duffy has been modelling her look on Trinity Communications' digital guru Amy Lennox. Could this be why they're never seen together? Make up your own mind, click here.

• 05.03.2008New Look prepares new seasonal push

  New Look Retailers, is set to launch an integrated media campaign to promote its spring/summer womenswear clothing range and heighten brand awareness. Read more here.

• 21.02.2008TalkTalk launching new acquisition campaign

  Talk Talk the home phone and broadband company owned by The Carphone Warehouse is kicking off a new campaign intended to draw in more subscribers. Fronted by media agency Trinity Communications. Read more here.

• 21.02.2008Trinity gains Carphone Warehouse direct marketing brief

  The Carphone Warehouse has appointed start-up agency Trinity Communications to handle a direct marketing media planning brief. Read more in Marketing Week.

• 15.02.2008The Work: New campaigns - UK: Bookstart

  See the 'Booktrust - Bookstart Hard to reach' creative in all it's glory in Campaign.

• 14.02.2008So what is communications planning?

  Communications planning provokes as much debate today as it did in the mid-90s, when it was the height of fashion in media and marketing. Whilst the industry may have accepted the concept, questions about what it is and who should do it remain the same. Read more in Marketing Week.

• 08.02.2008Experts blast 'callous, stupid' Egg

  Internet bank Egg has been branded "callous" and "stupid" following its decision to ditch 161,000 credit card customers, who it claims are 'high risk'. Click here to read more.

• 05.02.2008Lack of experience affects business

  They say in advertising agencies that when you hit 40, you are faced with two options - consultancy or Cornwall. Click here to read more.

• 05.02.2008Strategy: Door drops - 'Not today, thanks'

  Calls for a door-to-door preference service are getting louder but in the meantime the medium has found a new lease of life. Click here to find out what we have to say about this.

• 05.02.2008Booktrust in TV reading drive

  Booktrust, a charity that encourages parents and carers to read to children, is launching its first TV activity. Read about it in Marketing.  

• 14.12.2007Gadfly - Trinty cocktail party

  Trinity Communications celebrates agency's first nine months with a fabulous cocktail party. Click here to read more in Gadfly.

• 06.12.2007Salvation Army marches out digital ads

  The Salvation Army is rolling out a new digital advertising campaign in an attempt to raise £500,000 over the Christmas period. Trinity Communications is handling the media planning, including search and affiliate marketing. Click here to read more.

• 06.12.2007Joined-up working will pay off

  The days of separate departments operating in splendid isolation are over. Marketers must join forces to understand the customer. Read the Marketing Week article here.

• 06.12.2007The Salvation Army launches Christmas Appeal

  The Salvation Army launched a new appeal to raise £500,000 by Christmas through a new fundraising microsite www.ChristmasAppeal.org.uk. Media across all channels was planned by Trinity. To read the full article click here.

• 04.12.2007The Year in Review: The newsmakers of 2007

  July 2007 - Trinity opens it's doors & within six months has been featured in each of the industry's main publications. Read about the newsmakers of 2007 (of which we are one) in Marketing Direct .

• 26.11.2007Data quality crucial to keeping marketing 'in sync' with customer needs

  Businesses need to keep 'in sync' with the changing nature of consumer demand when carrying out direct marketing initiatives, industry specialists Trinity Communications has advised. Click here to read more.

• 20.11.2007Time to rewrite the marketing rulebook

  As consumer behaviour changes, so the role of the direct marketer must evolve. It is not enough to pay lip service to digital channels. A more unified approach is necessary to ensure success. Read what Trinity has to say on the matter in Precision Marketing.

• 16.11.2007Direct marketers urged to 'evolve'

  Direct marketing initiatives need to evolve to keep up with the changing demands of consumers, it has been claimed. Click here to find out what Trinity has to say on the matter.  

• 09.11.2007Online Measurement

  Progress is finally being made in establishing a planning currency for online media, with 2008 set to be the year that the industry finally sees a system taking shape. See what Amy Lennox has to say about this in NMA.

• 05.11.2007Trinity Communications, branded as a "new generation media agency"

  Trinity argues that anyone in the media-planning industry today needs to demonstrate expertise and understanding across direct, digital and brand media. Hear more about what we have to say in Marketing Direct.

• 19.10.2007WWF appoints Trinity

  WWF has appointed Trinity to handle it's communication planning. Click here to read more in Campaign.

• 12.10.2007Slingbox targets male audience via pure-play campaign

  Slingbox, the place-shifting TV company, is launching a significant pure-play UK campaign to drive awareness of its products among the general population. Read more in the NMA.

• 02.10.2007Why made-to-measure agencies can fit the bill

  Alastair Ray investigates whether small has really proved to be beautiful for the newcomers in the media sector. Read more about this in Media Week.

• 27.09.2007Trinity collects first million in billings

  We hit our first million in billings on the back of campaigns for high street fashion retailer New Look and consumer technology brand Slingbox. Click here to read what NMA has to say.

• 05.09.2007Will YouTube's new video ad model be a success?

  See what Simon Timlett has to say about this in Marketing.

• 03.09.2007Where digital fits in the sphere of media planning

  Ever asked yourself; What is the role of digital in the marketing mix? What does digital mean? Amy Lennox aims to answer these questions and many more in Revolution.

• 01.08.2007Is discounting a brand a risk to brand equity or a vital marketing tool?

  According to the most recent IPA Bellwether Report, investments in retail trade discounts are outstripping the rise in adspend, but is this to the detriment of the brands concerned? Find out what we had to say on the subject in Marketing.

• 26.07.2007Three is the magic number for Trinity start-up

  Digital, brand and direct are the foundations of Trinity Communications. Read Campaign for more details.

• 07.07.2007Start-up Trinity launches with Kitcatt Nohr backing

  A new media planning agency, Trinity Communications, has launched with backing from direct agency Kitcatt Nohr. Read more on Brand Republic.

• 01.07.2007New direct and digital agency has brand focus

  Trinity, a media planning operation specialising in direct, brand and digital media has launched. Click here to read more.