What’s New
18.06.2010 RAFCTE Gear up for Air Tattoo 2010
The Royal International Air Tattoo 2010 takes place over the weekend of the 17th and 18th of July. Organised by the RAF Charitable Trust Enterprises, the event held at RAF Fairford is the world's largest air show with upwards of 100,000 visitors expected over the two days of the show. The push to sell advance tickets has kicked off in earnest and Trinity have once again pulled out all the stops. A meticulously planned TV campaign kicks off this weekend. With support from Outdoor and the client's first foray into doordrops, we're in great shape to beat last year's record breaking performance!
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27.05.2010 Mothercare Appoints Trinity as Amy Gives Birth
Mothercare PLC has appointed Trinity Communications to plan two online display campaigns to drive awareness, clicks and retail footfall. The activity is for both the Mothercare and Early Learning Centre brands and their sale advertising. The plan targets mums with young children in niche parenting and baby sites which have highly relevant content for this audience, and a mix of high profile sites targeting the Family & Parenting pages within portals. Happily, the appointment coincides with the birth of Amy Lennox's first baby on 19th May. Son Teddy weighed in at a healthy 9lb 5oz. We think the coincidence is a good omen for the project.
09.04.2010 New Look scoop Revolution Award
Trinity client New Look is celebrating today after winning the Revolution award for Best Retail Campaign. The award was won for an innovative and striking part of our 2009 media strategy; a branded YouTube channel which was developed by Zone content. The channel, which reached thousands of young fashionistas, showcased 10 videos centred on fashion and entertainment starring New Look customers. New Look TV also offered our fans the opportunity to upload their own videos with a chance to win New Look giftcards and for some lucky ones, the prize of presenting their own features on our channel. Since we launched in September 2009, the channel has been viewed over 300,000 times and we've had hundreds of young women upload irreverent and entertaining videos of themselves striking poses, walking their own catwalks and showcasing their own outfits. All in the name of fashion!
Check the channel out for yourself at www.youtube.com/newlooktv
05.03.2010 Amy wins Communications Entrepreneurs Award
Amy Lennox has been given the British Council's first ever Young Communications Entrepreneur Award. This prestigious accolade recognises the potential of an individual, aged between 25 and 35, working within the communications industry, to be a future leader of the sector in the UK and internationally. Amy took part in a 2 week tour of India in November. Following the trip Amy and the other finalists presented back on their findings and proposed an idea for a potential partnership with a business in India. Noted by the judges for her "poised and transparent presentation with a fascinating interpretation of her trip to India", Amy and Trinity will receive £5000 with which to establish a partnership with an Indian communications business. For Amy's blog of her trip, click here.
23.01.2010 LA Fitness sign Alesha Dixon
Growing gym chain LA Fitness have enlisted the talents of Trinity and Strictly Come Dancing star Alesha Dixon to kick start their New Year promotions. To drive membership sign-ups, we have planned a dynamic multi-channel campaign ranging across local press titles, radio and outdoor sites. Alesha will be promising new customers "We'll Get There Together" at 30 targeted London Underground sites in close proximity to newly refurbished London clubs together with press promotions in the Metro and Evening Standard. Bringing the campaign to life on radio, we have teamed up with Capital Radio's flagship Breakfast Show to design an energizing 1-week 'Treadmill Trivia' competition where listeners can win one-to-one dance lessons with Alesha, a £500 style makeover and 1 year's free gym membership in addition to traditional spot ads.