What’s New
05.03.2010 Amy wins Communications Entrepreneurs Award
Amy Lennox has been given the British Council's first ever Young Communications Entrepreneur Award. This prestigious accolade recognises the potential of an individual, aged between 25 and 35, working within the communications industry, to be a future leader of the sector in the UK and internationally. Amy took part in a 2 week tour of India in November. Following the trip Amy and the other finalists presented back on their findings and proposed an idea for a potential partnership with a business in India. Noted by the judges for her "poised and transparent presentation with a fascinating interpretation of her trip to India", Amy and Trinity will receive £5000 with which to establish a partnership with an Indian communications business. For Amy's blog of her trip, click here.
05.02.2010 New Look Launches new Flagship Store on Oxford Street
New Look is creating a buzz on Oxford Street East with the launch of their new flagship store, located right next to Oxford Circus. The fashion retailer briefed us to create a dynamic and innovative awareness campaign around the launch and drive footfall to the new opening. Activity kicked off with press ads in the Metro and is being supported by longer term exposure on London taxis. To captivate shoppers from the moment they step off the tube at Oxford Circus, striking silver centres will be directing fashionistas toward exits in closest proximity to the store followed by a trail of footsteps stencilled into the pavement along the shopping avenue that literally drive footfall directly to the stores front doors.
23.01.2010 LA Fitness sign Alesha Dixon
Growing gym chain LA Fitness have enlisted the talents of Trinity and Strictly Come Dancing star Alesha Dixon to kick start their New Year promotions. To drive membership sign-ups, we have planned a dynamic multi-channel campaign ranging across local press titles, radio and outdoor sites. Alesha will be promising new customers "We'll Get There Together" at 30 targeted London Underground sites in close proximity to newly refurbished London clubs together with press promotions in the Metro and Evening Standard. Bringing the campaign to life on radio, we have teamed up with Capital Radio's flagship Breakfast Show to design an energizing 1-week 'Treadmill Trivia' competition where listeners can win one-to-one dance lessons with Alesha, a £500 style makeover and 1 year's free gym membership in addition to traditional spot ads.
18.01.2010 Flaunting Fashion on Freewire
Freewire TV is one of the exclusive perks of being a university student and a campaign for New Look, planned by Trinity Communications, is exploiting this IPTV opportunity to drive sales amongst students. Broadcast in quality, pin sharp pictures just like you can get on your normal telly, Freewire enables students to view over 50 channels through their laptops direct to their halls of residence room through the university's high speed network. Moving into new ground with this medium, student targeted ads have been created on Channel 4's package of channel to engage this national audience during their daily dose of 'hangover TV'. Investigating the relationship of digital TV and online, one version of the creative incorporated an online prompt to test effectiveness of driving traffic to the New Look website. Being aired to Fresher's in over 200 universities and higher education colleges around the country, we recognise the potential of IPTV to radically personalise television advertising and can't wait to see the results.
07.12.2009 Trinity win James Caan backed nuyuu fitness
The new James Caan-backed gym start-up nuuyuu fitness has appointed Trinity Communications as their media planning agency without a pitch. The new gym chain offers transparent pricing and positions itself as the UK's best value-for-money gym chain. With 3 gyms currently, nuuyuu has ambitious growth plans for the future. Trinity will be repsonsible for planning activity to support newly branded nuyuu gyms in Slough, East Grinstead and West Lothian. Activity launches in December with integrated local press, radio and outdoor rolling out in January to raise awareness of the new chain whilst new year's resolutions are front of mind. See the website for more details www.nuyuu.com.