What’s New
14.06.2011 Light airy offices to let
Our offices are on the market for lease right now! Based a stone's throw from the coffee shops and bars of Market Place, running paralell to Oxford St and 2 mins walk to Oxford Circus, our 5th floor offices are up for let. They're bright and airy, 960 sq ft with fitted kitchen with meeting room and sitting area. All the electrics and phone are set up and ready to go in 'plug and play' style. You can also take the office fully furnished. Take a look at more photos here and should you want to come and have a look, call Amy on 020 7467 8913.
07.02.2011 Here Come the Sales: Front of Mind Fashion
To ensure we were delivering on our Moments of Fashion Consideration strategy for New Look's Spring Denim launch, Trinity booked the iconic Digiwall at Bond Street tube station, arresting shoppers with an enticing product message and inspiring purchase for when they hit the busiest high street in Britain. The fortnightly booking boldly showcases the season's new creative approach and makes a clear statement about the more brand led direction the company is pursuing.
31.01.2011 A New Look and Approach to Trinity's Top Fashion Client
Trinity took a fresh planning approach to their media strategy for New Look in Spring 2011 to ensure that the buzz around the new season and brand new creative continued to place the retailer as the go-to fast-fashion house of the high street. "Moments of Fashion Consideration" was the objective of the new media plans which were designed to reach female consumers when they are contemplating fashion purchases. This week Trinity launch their dynamic cross-media plan in the UK, ROI and France. Supporting a tight women's magazine schedule, national newspapers will be tactically employed to champion key trends, whilst eye-catching in-mall digital panels will be running throughout the country to broadcast New Look fashion inspiration. Extending the campaign online, rich formats will dominate fashion sites and female environments to guarantee that whenever girls begin to contemplate their next purchase, New Look will be the first port of call!
24.01.2011 Trinity Runner-up in eConsultancy Awards
Trinity are the proud runner's up of eConsultancy's Most Innovative Online Advertising Campaign award for their latest student campaign for New Look. With students becoming an increasingly important customer segment to New Look but still commanding a tiny proportion of the marketing budget, Trinity were tasked to devise a cost-effective and engaging campaign that delivered on sales and engagement. Another fruitful boardroom brainstorm inspired the idea of using Spotify to exploit the popularity of music streaming amongst this young, online audience. Through rigorous data analysis of New Look sales data and student population patterns, we took advantage of the platform's refined targeting capabilities to deliver a strong call to action message to a niche demographic. And it worked! With post activity sales increasing by an index of 400 vs pre-activity, Trinity won the client's gold star alongside eConsultancy's silver cup. Go team!
22.12.2010 WWF give kids an early Christmas present
Christmas has come early for readers of National Geographic's Kids magazine as WWF partnered with the title to sponsor a 2011 calendar. Free with the magazine, the calendar features twelve beautiful images of animals, all available to sponsor with WWF, as well as a stunning central poster. Celebrating 2011 as the UN's International Year of Forests, the poster will surely be adorning bedroom walls up and down this snowbound land of ours. Fittingly, given the current prevailing weather conditions, January's calendar features a polar bear. Rather better suited to the January weather than us Brits it seems! Personally, here at Trinity we're looking forward to February: a toucan on the wall surrounded by lush, tropical forest can only augur a decent thaw! Here's to a very Merry Christmas from WWF and everyone at Trinity.