What’s New

23.02.2009 New Look's spring/summer starts with a bang!

Watch out for the latest New Look campaign, which kicked off at the end of February 2009. Times are tough on the high street, and Trinity has worked with New Look to ensure that we’re squeezing every possible pound of value from our comms spend. The campaign is going to feature a string of promotions on key items throughout the Spring/Summer period. We’ve moved a higher proportion than ever of the spend into online, where a click to buy mechanism and clever targeting are ensuring a great, and accountable, cost per sale. We’ve worked with New Look to develop regional tests of Outdoor and TV, which will hopefully prove to be effective channels for future use. Finally, we’ve found partner magazine titles that are going to distribute the latest edition of New Look’s own magazine, Most Wanted, straight into the laps of fashion consumers. Check out New Look's website here.