What’s New

20.01.2009 Fighting fit with LA Fitness!

The popular health-club chain kicked the New Year into shape by teaming up with Celebrity Fit Club’s Harvey Walden to promote their acquisition and awareness drive. We have been busy helping them in developing and implementing an integrated media strategy that puts locality, convenience and cost at the heart of the plan.  Our initiatives include over-hauling their PPC; driving efficiency and reducing wastage by capturing prospects right at the beginning of their search journey from a postcode & facility specific angle, and combining this with a smarter SEO approach.  And we’re using results based planning on doordrops, press and DM to further optimise the campaign and drive quality leads through to the LA Fitness site and into the clubs. To see Harvey putting his “tough-love” approach into action click here!