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15.10.2008 New Look autumn/winter launches

New Look autumn/winter launches with a fabulous shoe competition

With our approach of unifying digital brand and direct communications, we can drive reach of New Look’s autumn / winter range through magazine advertising in our audience’s favourite celebrity mags, but using online advertising generates engagement for both e-commerce and brand engagement. While the product features are a great reason click and buy online, using brand magazine ‘most wanted’ to launch the A/W collection, encourages women to get more up close and personal with the New Look brand. Distributed via direct marketing to the New look database and via favourite magazine brands Look and Heat. The magazine is replicated online, inspiring people to design their own shoe. We’ve already had some gorgeous Trinity creations, but you can give it a go yourself at http://www.newlookmostwanted.com/en_shoecompetition/, you can then share your creativity on Facebook et al.