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11.10.2008 Figleaves.com using press to drive customers online

As an established online retailer, Figleaves.com has relied on digital marketing through affiliates, search and e-mail marketing to drive revenue. With their sophisticated new branding by Start creative, the business has a lot to shout about to let consumers know about the new proposition. At Trinity, we have been modelling the effect of brand advertising on more action oriented marketing, particularly to demonstrate the impact of offline advertising on online search habits. With Figleaves.com, we are running press advertising across a range of titles from Metro to Closer, to drive new shoppers on to Figleaves, incentivised by limited offers. Watch this space for the case study…