What’s New

27.05.2010 Mothercare Appoints Trinity as Amy Gives Birth

Mothercare PLC has appointed Trinity Communications to plan two online display campaigns to drive awareness, clicks and retail footfall. The activity is for both the Mothercare and Early Learning Centre brands and their sale advertising. The plan targets mums with young children in niche parenting and baby sites which have highly relevant content for this audience, and a mix of high profile sites targeting the Family & Parenting pages within portals. Happily, the appointment coincides with the birth of Amy Lennox's first baby on 19th May. Son Teddy weighed in at a healthy 9lb 5oz. We think the coincidence is a good omen for the project.