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09.04.2010 New Look scoop Revolution Award

Trinity client New Look is celebrating today after winning the Revolution award for Best Retail Campaign. The award was won for an innovative and striking part of our 2009 media strategy; a branded YouTube channel which was developed by Zone content. The channel, which reached thousands of young fashionistas, showcased 10 videos centred on fashion and entertainment starring New Look customers. New Look TV also offered our fans the opportunity to upload their own videos with a chance to win New Look giftcards and for some lucky ones, the prize of presenting their own features on our channel. Since we launched in September 2009, the channel has been viewed over 300,000 times and we've had hundreds of young women upload irreverent and entertaining videos of themselves striking poses, walking their own catwalks and showcasing their own outfits. All in the name of fashion!

Check the channel out for yourself at www.youtube.com/newlooktv