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18.01.2010 Flaunting Fashion on Freewire

Freewire TV is one of the exclusive perks of being a university student and a campaign for New Look, planned by Trinity Communications, is exploiting this IPTV opportunity to drive sales amongst students. Broadcast in quality, pin sharp pictures just like you can get on your normal telly, Freewire enables students to view over 50 channels through their laptops direct to their halls of residence room through the university's high speed network. Moving into new ground with this medium, student targeted ads have been created on Channel 4's package of channel to engage this national audience during their daily dose of 'hangover TV'. Investigating the relationship of digital TV and online, one version of the creative incorporated an online prompt to test effectiveness of driving traffic to the New Look website. Being aired to Fresher's in over 200 universities and higher education colleges around the country, we recognise the potential of IPTV to radically personalise television advertising and can't wait to see the results.