What’s New

23.01.2010 LA Fitness sign Alesha Dixon

Growing gym chain LA Fitness have enlisted the talents of Trinity and Strictly Come Dancing star Alesha Dixon to kick start their New Year promotions. To drive membership sign-ups, we have planned a dynamic multi-channel campaign ranging across local press titles, radio and outdoor sites. Alesha will be promising new customers "We'll Get There Together" at 30 targeted London Underground sites in close proximity to newly refurbished London clubs together with press promotions in the Metro and Evening Standard. Bringing the campaign to life on radio, we have teamed up with Capital Radio's flagship Breakfast Show to design an energizing 1-week 'Treadmill Trivia' competition where listeners can win one-to-one dance lessons with Alesha, a £500 style makeover and 1 year's free gym membership in addition to traditional spot ads.