What’s New

07.12.2009 Trinity win James Caan backed nuyuu fitness

The new James Caan-backed gym start-up nuuyuu fitness has appointed Trinity Communications as their media planning agency without a pitch.  The new gym chain offers transparent pricing and positions itself as the UK's best value-for-money gym chain.  With 3 gyms currently, nuuyuu has ambitious growth plans for the future.  Trinity will be repsonsible for planning activity to support newly branded nuyuu gyms in Slough, East Grinstead and West Lothian.  Activity launches in December with integrated local press, radio and outdoor rolling out in January to raise awareness of the new chain whilst new year's resolutions are front of mind.  See the website for more details www.nuyuu.com.