What’s New

16.09.2009 Charles Tyrwhitt launches Autumn/Winter ranges

Quality shirtmakers Charles Tyrwhitt kicked off their autumn/winter range promotions in September with an inserts campaign.Integrating with offers running across existing search, affiliates and direct mail activities, we planned an inserts campaign ranging across national press and consumer magazines to target the discerning shirt buyer.For the first time Charles Tyrwhitt will also branch out into the third party arena with cobranded activity in partnership with Amazon and LOVEfILM – taking the Charles Tyrwhitt offering out to a younger market and opening up a new front in the battle for market share.With learnings in place from previous campaigns and a regional strategy in place the activity has been designed to safeguard ROI whilst ensuring that volume grows. We’ll open up new channels, develop old ones and look forward to building on Charles Tyrwhitt’s great start to the financial year.