What’s New

05.05.2008 Marketing effectiveness shortlist

We’re really pleased that our campaign for Bookstart has been shortlisted for a Marketing Week effectiveness award in October.  Not only is it a campaign we are really passionate about, but we are very proud to have Trinity’s unified planning approach acknowledged by our peers.  The campaign shifted awareness of Bookstart significantly, up 10% among teenage mums and parents with literacy or language problems and integrating TV with mobile generated nearly 74,000 text responses.  For full details of the campaign see our case study and fingers crossed for the 7th October.