What’s New

16.03.2009 Charles Tyrwhitt launch new stores and expand online

Online sales now comprise 70% of Charles Tyrwhitt business. As founder Nick Wheeler acknowledges, times are tough and the quest for new customers is more important than ever.  With the launch of 2 new stores in London, in the city and at CanaryWharf the brand will be more accessible in the real world. Accompanying the launch of the new stores, Trinity are launching an expansion of Charles Tyrwhitt’s online affiliate program in the UK and Germany with Tradedoubler.  We are already working with Tradedoubler on super-affiliates Quidco and Nectar in the UK.  Affiliates will be remunerated with a standard commission, with a bonus for new customers, with the objective to double the number of new customers via affiliate marketing over the course of the next 12 months. Have a look at what Nick Wheeler had to say on CNBC and what they were saying about Charles Tyrwhitt in Retail Week.