What’s New Archive

• 30.03.2009WWF Earth Hour Results

  Lights went out at landmark buildings and homes across the world at 8.30pm on Saturday, 28th March as part of a global initiative to highlight the threat of climate change. Time zone by time zone, some 4,000...  Read more

• 28.03.2009WWF’s Earth Hour – Sign up and switch off!

  WWF are launching a world wide campaign to raise awareness of climate change. With Earth Hour, WWF are targeting both individuals and businesses and asking them to turn off their lights for an hour at 8.30pm on...  Read more

• 27.05.2010Mothercare Appoints Trinity as Amy Gives Birth

  Mothercare PLC has appointed Trinity Communications to plan two online display campaigns to drive awareness, clicks and retail footfall. The activity is for both the Mothercare and Early Learning Centre...  Read more

• 26.04.2009New Look launches first TV ad

  Launching its very first foray into TV, New Look burst onto our screens at the end of April with a test campaign across the Midlands on ITV, C4 & GMTV.  Shot in San Francisco, the bright and breezy,...  Read more

• 23.02.2009New Look's spring/summer starts with a bang!

  Watch out for the latest New Look campaign, which kicked off at the end of February 2009. Times are tough on the high street, and Trinity has worked with New Look to ensure that we’re squeezing every possible...  Read more

• 23.01.2010LA Fitness sign Alesha Dixon

  Growing gym chain LA Fitness have enlisted the talents of Trinity and Strictly Come Dancing star Alesha Dixon to kick start their New Year promotions. To drive membership sign-ups, we have planned a dynamic...  Read more

• 22.06.2009Majestic Wine opens new store

  For those who don’t know Majestic Wine we are the UK’s leading by the case merchant, which means they sell a minimum of 12 bottles. You can mix this any way you like with wines, spirits and...  Read more

• 22.06.2009Royal International Air Tattoo

  The RAF is hosting its annual Royal International Air Tattoo in Fairford near Swindon on the 18th and 19th of July. With over 300+ aircraft participating this year and upwards of 200,000 visitors attending this is the...  Read more

• 20.01.2009Fighting fit with LA Fitness!

  The popular health-club chain kicked the New Year into shape by teaming up with Celebrity Fit Club’s Harvey Walden to promote their acquisition and awareness drive. We have been busy helping them in developing...  Read more

• 18.09.2009New Look TV launches

  We suggested a strategy to engage young women online by taking fun, fashion content to their social networks.  New Look TV, created by Zone Content, will run as weekly episodes, principally hosted on YouTube. It...  Read more

• 18.06.2010RAFCTE Gear up for Air Tattoo 2010

  The Royal International Air Tattoo 2010 takes place over the weekend of the 17th and 18th of July. Organised by the RAF Charitable Trust Enterprises, the event held at RAF Fairford is the world's largest air...  Read more

• 18.01.2010Flaunting Fashion on Freewire

  Freewire TV is one of the exclusive perks of being a university student and a campaign for New Look, planned by Trinity Communications, is exploiting this IPTV opportunity to drive sales amongst students. Broadcast in...  Read more

• 17.03.2009Figleaves spring/summer collection

  For the first time Figleaves are producing a catalogue to showcase their spring/summer collections. The customer base will receive the catalogue via direct mail and email and it will be distributed via the Mail on...  Read more

• 16.09.2009Majestic accelerate store openings

  Wine merchant Majestic have 3 store openings or refurbishments happening in September, positioning them strongly for the key Christmas period.Market Harborough gets its first store whilst refurbished outlets in Glasgow...  Read more

• 16.09.2009LA Fitness Ups The Reps

  Following a summer of sloth, we’re all being encouraged by LA Fitness to get back into the gym this autumn. As part of LA Fitness’s multi-million pound makeover programme, they have introduced a new...  Read more

• 16.09.2009Charles Tyrwhitt launches Autumn/Winter ranges

  Quality shirtmakers Charles Tyrwhitt kicked off their autumn/winter range promotions in September with an inserts campaign.Integrating with offers running across existing search, affiliates and direct mail activities,...  Read more

• 16.09.2009New Look Publish New Magazine

  The 4th edition of New Look’s magazine, Most Wanted, is published in September. The magazine showcases the Autumn/Winter ’09 collection to existing New Look fans and features a 20% off voucher to...  Read more

• 16.03.2009Charles Tyrwhitt launch new stores and expand online

  Online sales now comprise 70% of Charles Tyrwhitt business. As founder Nick Wheeler acknowledges, times are tough and the quest for new customers is more important than ever.  With the launch of 2 new stores in...  Read more

• 15.10.2008New Look autumn/winter launches

  New Look autumn/winter launches with a fabulous shoe competition With our approach of unifying digital brand and direct communications, we can drive reach of New Look’s autumn / winter range through magazine...  Read more

• 13.08.2008World Wildlife Fund

  WWF stand up to Shell over false advertising claims.  Our campaign with WWF and Kitcatt Nohr Alexander Shaw, which challenged Shell’s claims that the company’s Canadian oil sand extraction operation...  Read more

• 13.07.2009Google Adwords uses CT as Case Study

  Google AdWords is the world’s largest search advertising programme which is used by thousands of businesses to gain new customers cost-effectively. As testiment to Trinity's unparalleled work in this...  Read more

• 11.10.2008Figleaves.com using press to drive customers online

  As an established online retailer, Figleaves.com has relied on digital marketing through affiliates, search and e-mail marketing to drive revenue. With their sophisticated new branding by Start creative, the...  Read more

• 10.10.2008Campaign Media Awards Shortlist

  Bookstart is shortlisted for the Campaign Media Awards. Fresh from the Marketing Week Effectiveness Awards on the 7th October where our campaign for Bookstart was a finalist in the Brand Innovator category, we have...  Read more

• 10.09.2008Trinity celebrates 1st anniversary at the races

  Ok, so we're now 1 year old, we can't quite believe it's come round so quickly and how much we've achieved in the last 12 months.  We then go and to blow it all at the races, (especially Simon).  With...  Read more

• 09.04.2010New Look scoop Revolution Award

  Trinity client New Look is celebrating today after winning the Revolution award for Best Retail Campaign. The award was won for an innovative and striking part of our 2009 media strategy; a branded YouTube channel...  Read more

• 07.12.2009Trinity win James Caan backed nuyuu fitness

  The new James Caan-backed gym start-up nuuyuu fitness has appointed Trinity Communications as their media planning agency without a pitch.  The new gym chain offers transparent pricing and positions itself as the...  Read more

• 06.07.2009New outdoor campaign for LA Fitness

  Exciting times are upon LA fitness, under-going a huge investment drive to refurbish their gyms with all new equipment & facilities. Just one of many, LA Fitness Muswell Hill is part of the first wave of clubs...  Read more

• 05.05.2008Marketing effectiveness shortlist

  We’re really pleased that our campaign for Bookstart has been shortlisted for a Marketing Week effectiveness award in October.  Not only is it a campaign we are really passionate about, but we are very proud...  Read more

• 05.03.2010Amy wins Communications Entrepreneurs Award

  Amy Lennox has been given the British Council's first ever Young Communications Entrepreneur Award. This prestigious accolade recognises the potential of an individual, aged between 25 and 35, working within the...  Read more

• 04.05.2009New Look's new outdoor campaign

  New Look have once again upped the anti on their competition launching a brand new outdoor campaign showcasing their latest Summer range. Targeting the Tyne Tees area the large format 48 sheet and bus T side...  Read more

• 03.08.2009Trinity wins IN ‘n’ OUT

  Car maintenance and service company, IN ‘n’ OUT have appointed Trinity as their media agency. With sites spread across the country and rolling out fast, Trinity will work with creative agency Kitcatt Nohr...  Read more

• 01.09.2009New Look go Out Of Home

  Following a successful trial of the channel in the spring, we have rolled out a national autumn poster campaign for New Look.   We mixed 6 sheets and bus T-sides to reach young women on the high...  Read more

• 01.07.2009Harrods Launches July Sale

  This year Harrods are rolling out the launch of their July sale online across social media and video sharing sites such as youtube. This is the first time that they have used social media to build awareness of their...  Read more

• 01.05.2009Harrods celebrate beauty month in May

  During May, Harrods are celebrating beauty month.  The store is going to be buzzing with a showcase of the worlds leading beauty brands from Crème de la Mer to Kanebo. Many of the winners of CEW Beauty...  Read more

• 01.05.2008New Look’s check shirt flies off the shelves

  After the success of the brand activity we have been running over the last 2 seasons for New Look, we looked at how we could use media to get people in to stores with a pure hero product.  As an essential part of...  Read more